Food & Drink Innovation Network ? NEW COVENT GARDEN ...

March 15th, 2012

Fresh soup specialist New Covent Garden Soup Co is hoping to attract health-conscious consumers to the soup fixture by introducing a new ?five-a-day? logo?on their soup cartons.

The new logo indicates how many of a consumer?s five recommended daily?portions of fruit and vegetables each soup portion contains.

Nigel Parrott, New Covent Garden?s Group?Marketing Director said:??Consumers are becoming increasingly aware of the importance of eating?fresh fruit and vegetables.

?The new packs will allow them to gain a quick and easy?understanding of how many portions they are consuming.

?We expect the packs to attract new consumers who are on the lookout for?healthy, feel-good meal options, as well as reminding existing consumers that?their favourite soups are packed full of goodness as well as tasting delicious.?

Two-thirds of the New Covent Garden soup range provide one to two of a consumer?s five-a-day

Two-thirds of the New Covent Garden soup range provide one to two of a?consumer?s five-a-day in just half a 600g carton (or per carton for the smaller 99?Calorie range packs).

For more information click here to visit website.

The below SKUs feature the five-a-day logo on pack:

CLASSIC RANGE
Minestrone?1?
Spicy Butternut Squash & Sweet 1
Potato?Carrot & Coriander?1
Souper Greens?1?
Wild Mushroom?1
Lentil & Bacon?1
Plum Tomato & Mascarpone?1

WINTER RANGE
Winter Vegetable?1?
Pea & Ham?1
Butternut Squash & Smoked Bacon?1

SOUPS OF THE WORLD RANGE

Mexican Chipotle Chicken?1?
Jammin? Jamaica?1
Moroccan Tagine?2

BIG & BOLD RANGE
Beef & Chunky Vegetable?1
Chicken & Chunky Vegetable?1
Italian Pasta & Meatball?1?

99 CALORIE RANGE
Hearty Vegetable?1
Moreish Mushroom?1
Plump Tomato & Luscious Lentil?1

Perfect Pea 1

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Related posts:

1. NEW COVENT GARDEN UNVEILS SUMMER SOUP RANGE
2. NEW COVENT GARDEN UNVEILS ITS BIGGEST EVER NATIONAL TV ADVERTISING CAMPAIGN
3. Covent Garden launches eating plan
4. NEW COVENT GARDEN RELEASES NEW HEART WARMING SOUP
5. NEW COVENT GARDEN UNDERGOES BRAND OVERHAUL
6. NEW COVENT GARDEN CONSUMERS DECIDE ON NEW WINTER FLAVOURS
7. NEW COVENT GARDEN UNVEILS NEW ENGLISH GARDEN PARTY SOUP
8. ALCOHOLIC SOUP A FIRST FOR NEW COVENT GARDEN

Source: http://www.fdin.org.uk/2012/03/new-covent-garden-targets-healthy-consumers-with-5-a-day-packs/

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