In the current tough market conditions, businesses should use social networking as an efficient low-cost marketing channel, heard a global marketing seminar held in HCMC on Thursday.
Nguyen Khanh Hoa, managing director of AZ Marketing Solutions Co. Ltd., said social network sites in Vietnam now have a growth rate of 60% and attract millions of users every year.
Facebook is currently the most popular social network site in Vietnam with 8.5 million users, followed by Zing Me with eight million, Go.vn with three million, Google+ with two million and Twitter with 1.5 million.
?This means Internet users in Vietnam really like to join the social network and have formed a large community. This offers favorable conditions for enterprises to interact with this social network community,? said Hoa.
He added advertising on social network sites is not as costly as the traditional channels like print media and television.
Kazuhiro Iwai, senior vice president of ISB Vietnam, said social networks are considered an efficient low-cost marketing channel, allowing companies to approach their targeted customers and promptly measure the effectiveness of their campaigns.
In the environment of social networking, businesses can implement practical and closed strategies. At present, the number of users accessing social network sites via cell phones is large, allowing enterprises to interact with customers at anytime, said Iwai.
The Saigon Times Daily
Source: http://www.saigonmoney.com/2012/10/21/social-networking-cuts-marketing-costs/
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